Tiruppur back in business on the back on anti china sentiments in the international market
of the lock down is now behind the hosiery giant Tiruppur in western Tamil
Nadu. The manufacturing units are now operating at almost 70 per cent of their
production capacity and by September end it is expected that the units would be
running at full capacity.
There is a spike in export orders since
last 2 months and a rise in enquiries, too
Shanmugam, president of Tirupur Exporters’ Association was quoted by the local
media that there is a spike in export orders since the last 2 months and a rise
in enquiries, too.
Global anti-China sentiment favoured
that the rise in anti-China sentiment globally, after the coronavirus outbreak,
has favoured Tirupur and they are receiving orders for more volumes and
enquiries for new product range from leading global brands. On an average,
Tirupur exports goods worth Rs 2,600 crore monthly.
“As the US
and EU markets opened up, we are witnessing a 10-15 per cent rise in the export
orders. Adding to that, many global brands are looking beyond the China market
and have been enquiring about new products like manmade fibre, though we
specialize in knitwear,” said Shanmugam.
adaptation to the changing requirements as well as the anti-China sentiments
have helped Tirupur, one of the biggest knitwear manufacturing cluster in the
country, to bounce back to life.