The Latin American country of Columbia offers a huge market for Indian
apparel exporters since the size of their domestic market is of the order of
seven billion US dollars annually according to Indian Ambassador to that
country Mr Sanjiv Ranjan.
There is a huge potential for Indian apparel exporters in Colombia,
particularly in its “resilient and innovative” fashion industry with domestic
sales of about 7 billion US Dollars, the Indian ambassador said.
Speaking at ‘India-Colombia Synergies in Apparel and Textiles’, a virtual
B2B meeting organized by Apparel Export Promotion Council (AEPC) and Embassy of
India, Bogota, Colombia, on February 22nd, Mr Ranjan said that the readymade
garment exports from India were limited to around 21 million US Dollars in
export to Colombia does not reflect the strength of Indian apparel sector
“India’s apparel export to Colombia is just 3 per cent of its global
imports. This does not really reflect the strength of what our sector stands
for. We have a huge untapped potential in this sector which requires to be
explored and utilized by our exporters,” he said.
Highlighting the growing popularity of Indian apparels in Colombia, Mr
Ranjan said that the apparel exporters should focus on Colombia’s fashion
industry that accounts for 9.4 per cent of the country’s industrial GDP and
employs about 600,000 people. The annual household expenditure on fashion in
Columbia is roughly 24.3 trillion Columbian peso.
“It is one of the most vibrant sectors of the region. Columbia has a robust
network of almost 14,000 companies in the fashion industry, mostly in the small
and medium sized categories. Even during the peak of the pandemic in June 2020,
clothing accounted for nearly 57% of the total fashion spending followed by
jewelry. While the government is trying at its level, the private sector should
find out how to contribute to this resilient and innovative sector,” the
Mr Ranjan congratulated AEPC for setting up a virtual exhibition platform
to showcase Indian apparels to overseas buyers at a time when physical presence
The virtual platform
will go a long way in energizing bilateral engagement in apparel sector
“I am sure that this virtual, 24x7 platform offers more experience at one
place, with the flexibility for importers to zoom in and look at the various
products on offer. This will go a long way in further energizing our bilateral
engagement in the apparel sector,” he said.
AEPC Chairman Dr A Sakthivel informed the attending Colombian brands and
buyers that AEPC through its virtual platform will work as a bridge between the
Indian apparel exporters and Colombian apparel importers. About 320 apparel
exporters have already put up their products for exhibition on the platform, he
Mr Sudhir Sekhri, Chairman (Export Promotion), AEPC, said, “This is one
area that we are trying to address very quickly along with the help from the