
‘Adopt a Ship Programme’ – MSC’s CSR initiative in India
An ‘Adopt
a Ship Programme’ has been initiated as a Corporate Social
Responsibility (CSR) by world’s leading and Geneva-headquartered shipping
company that employs a substantial number of Indian seafarers, Mediterranean
Shipping Company (MSC).
CSR initiative to connect with at 10 to
12 schools in India in the current year
MSC’s
Cyprus-based arm MSC Shipmanagement Limited will spearhead this CSR
initiative and aim to connect with at 10 to 12 schools in India in the current
year.
Through ‘Adopt a Ship Programme’, primary
school students of India will be linked with MSC Cargo and Cruise vessels’
senior crew members.
Nita Jha, Head of Group Learning & Organizational Development,
Sustainability & Support Services, MSC
Shipmanagement said,
The aim of our ‘Adopt a Ship Programme’
CSR initiative is to highlight the benefits of the shipping industry
“The aim
of our ‘Adopt a Ship Programme’ CSR initiative is to highlight the positive
side and benefits of the shipping industry and its huge contribution to the
global economy. This maritime awareness programme will influence thousands of
Indian students to opt for the merchant navy as a lucrative career option.”
Adopt a Ship Programme’ will act as a
major boost for the Indian shipmanning industry
Jha added MSC’s
connect with Indian students through ‘Adopt a Ship Programme’ will act as a
major boost for the Indian shipmanning industry in the years to come as Indian
seafarers have acquired a prestigious position as a major global workforce over
many decades.
Based in Cyprus currently, Nita Jha is
a native of the Indian state of Bihar. She studied at University of
Cambridge and also worked as an English teacher in India and Hong Kong for many
years. Nita Jha also served the Government of India-owned broadcast station
‘All India Radio’ as a Singer.