STUDENTS' CORNER - 125
have looked into the kinds of 3Party Logistics and their objectives. Finally,
we discussed the importance of communication skills and the popular barriers to
effective communication. All our discussions have been business oriented and we
have to therefore say a few words about Business Communication.
Communication forms one of the major means of successful and sustainable
business. Let us look into Business Communication restricting to basic facts
since, again, it is a vast subject taught in some business schools for a
semester, to say the least.
speaking, there are only two major kinds of business communication. When we say
business communication, we primarily mean business correspondence. The singular
aim of business correspondence is promotion of business which includes
primarily maintaining good relationship with customers.
business letters can be broadly categorized into two kinds: ‘Yes’ letters and
‘No’ letters. And obviously, writing ‘Yes’ letters is comparatively less
difficult. It means saying ‘yes’ to the request of the customer, say yes to a
project, yes to a product, yes to a price, yes to a compromise, yes to
extension, yes to refund , yes to a return of a product, so on. The customer in
the end is pleased as his demand or request has been honoured. And, he will not
nourish any negative feelings, generally.
opposite of all such situations constitutes ‘No’ letters. The request of a
customer has to be rejected leaving in the end the customer dissatisfied, if
not seriously disappointed. It requires tactics, excellent language, simple but
effective, putting to use the existing relationship and its context and above
all, the genuineness of ‘No’ to convince the customer your inability to comply
with his request, professionally. This strategy comes through experience and an
earnestness to learn the complexities involved in a No letter.
are some standard parts of a letter like date, from address, to address, body
of the letter, complimentary close followed by the signature; of course, any
letter begins with salutations.
crucial point is the complimentary close which must aim at sustaining the
relationship with the customer even in ‘No’ letters.
seen some fundamental facts of business communication, let us move on in our
next session to discuss how to choose the right 3PL.