STUDENTS' CORNER - 131
We have looked into supply-demand balance and demand-driven planning
that sees to it that no lapse occurs the efficient management of the supply
chain. These strategies in a way are
external processes that take care of production to distribution.
The focus of strategy now moves to something subtle like design and
attributes of a product. Your product
must remain in the market despite challenges and crises and that is the end of
the business. If your product does not continue to find market, the business
normally tends to fade, to end. To remain steadfast in the market, the design
optimization of your product helps.
What is design optimization?
To put it simply, your product must be able to attract the customers
amidst stiff competition. Your product must have some unique quality that the
products of the other companies do not offer to the customer. Designing
requires technical knowledge and artistic sensibility. For example, if you
market soap, then, you have so many parameters to look into, like the size, the
shape, the colour and the flavor and also the wrapper with its own design of
immediate appeal. An exact knowledge of
the offerings of your competitor is essential to make a right decision of
optimizing the product.
When you are optimizing the product design, you must not lose sight of
certain constraints that influence your process of design optimizing, such as
the environmental concerns, supply chain consideration, so on. But the most significant facts that do demand
your close attention are quality and cost.
And it is the fundamental aspect of business: let customers’
requirements and affordability guide your entire process of product design
optimizing. Try to give most with least from the customer.
week, another strategy.