STUDENTS' CORNER - 135
Sustainability means simply doing anything that helps you to maintain
yourself at a certain standard without damaging the interests of the future
generations. Say, you have now the
access to clean air and portable water, so on. And whatever you do, personally
and professionally, must not deprive the future human beings of the access to
clean air and portable water. It boils down to the basic point of protecting
the environment which, unfortunately, we are doing many things that kills
environmental purity. To put it differently, man has almost lost the essential
sense of social responsibility. To
promote his own interest, he does not seem to hesitate to inflict damage on
anything, any one and anywhere. Slowly but steadily, he has spoiled the
environment to such an extent that unless the dangerous process of polluting
the environment in all fronts man has no future in the sense that he will have
to struggle immensely for basic water, air and even healthy food.
Sustainability covers two basic facts:
Talking about business now, which is our immediate interest, it deals
with its impact on environment and on society. Any business that considers and
commits itself in its own way to take care of environment and society will
ultimately thrive; it will sustain itself and while sustaining itself it will
help future generations as well to sustain themselves.
Simply, doing good back to society is the breath of
sustainability. Active environmentalists
and social reformers look upon the sustainability as the most urgent fact of
the day. In fact, the United Nations focuses on environment and takes endless
efforts to promote environmental awareness among the citizens of the world.
Sustainability in supply chain management expects ‘green’ in every
aspect of the business. We will go
rather deeper in the question of sustainability discussing the ways and means
of turning the business into sustainable enterprise.
Analysts have talked
about four ways that render your business activities environmentally friendly;
that is, the ways that help achieve sustainability in supply chain. We shall study those steps in our next