The Tirupur based Global Coconut Farmers Producer
Company Ltd has made its entry into the overseas market with its ready-to-drink
Neera, shipping the first consignment from Cochin Port to the US market
Hebbar congratulated Global CPC for its initiative
and said this is the result of the
efforts of 1,200 member farmers of the company, an FPO with the primary
objective of enhancing the livelihoods of its member.
Balasubramanian, Director, Global CPC, said Regent North America LLC is the
importer of the product and the company would work towards sending one
container every month. The company is producing 1,000 litres of Neera per
day and the product is being sold in around 600 outlets in Tamil Nadu, of which
200 outlets are organic stores. The product is also available on online
platforms like Flipkart and Amazon.
Thenneera, a natural drink collected
from coconut inflorescence, is a unique beverage that is delicious and
nutritious. This first-of-its-kind drink is packed without preservatives and
has a shelf life of 12 months. QRS Marketing Pvt Ltd is the distributor of the
product in Kerala.