Flipkart Samarth celebrates its 5-year journey milestone through an event dedicated to Empowering India’s Artisans, Weavers, SHGs, Women & Rural entrepreneurs

Flipkart, India’s homegrown e-commerce marketplace, celebrated its 5-year journey milestone through an event dedicated to Empowering India’s Artisans, Weavers, SHGs, Women & Rural entrepreneurs. The event was attended by over 250 industry leaders, sellers, artisans, weavers, craftsmen and SHGs, aimed to celebrate and elevate the rich cultural heritage of India, which witnessed the presence of esteemed dignitaries, including the Shri Jayant Chaudhary, Hon’ble Minister of State (Independent Charge), Ministry of Skill Development and Entrepreneurship and Minister of State, Ministry of Education, Govt of India; Shri. Atul Kumar Tiwari (IAS), Secretary, and MSDE; Smt. Sonal Mishra (IAS), Joint Secretary, MSDE

Flipkart’s Supply Chain Operations Academy (SCOA) exchanged a Memorandum of Understanding (MoU) with the Ministry of Skill Development and Entrepreneurship (MSDE) at the Samarth event with the mission to upskill thousands of employable youth across India. Under the Pradhan Mantri Kaushal Vikas Yojana (PMKVY) 4.0, this partnership aims to upskill thousands of youth across India, enhancing their employability in the e-commerce and supply chain sectors. The Flipkart team provides a holistic experience and training to candidates with 7-days of intensive classroom training followed by 45-days of hands-on industry exposure at Flipkart’s facilities. This collaboration is poised to significantly contribute to the nation’s economic growth by providing specialized training and certification programs that prepare young individuals for successful careers  

Shri Jayant Chaudhary, Hon’ble Minister of State (Independent Charge), Ministry of Skill Development and Entrepreneurship and Minister of State, Ministry of Education, Govt of India emphasized the government’s unwavering focus on skilling youth for global demands, aligning with the vision of a Viksit Bharat 2047.

Commending Flipkart on reaching the 5-year milestone of its Samarth program, he highlighted the importance of industry collaboration, stating, “Partnering with the industry is crucial for success..”  

The Flipkart Samarth event also featured a thought-provoking panel discussion on the future of artisan empowerment. The panel, which included distinguished industry leaders such as Shri. Ateesh Kumar Singh, Joint Secretary, Ministry of MSME; Shri. Mahendra Payaal, Chief Program Officer, National Skills Development Corporation; Smt. Simmi Nanda, Co-Founder, Director, BeUnic; and Smt. Meenu Chopra, Executive Director – All India Artisans & Craftworkers Welfare Association explored the future of India’s artisan community in today’s rapidly evolving environment, the importance of skill development, and the significant role of e-commerce in expanding market access.

To continue to support artisans and enhance their reach ahead of the festive season, Flipkart unveiled the ‘Samarth storefront’ Indian Roots on its app during the event. This virtual platform offers artisans, weavers, and MSMEs unprecedented access to a national market, enabling them to showcase their unique products to over 500 million customers across India.