In a strategic partnership aimed at
enhancing banking convenience, J&K Bank has teamed up with Paymart India
Pvt Ltd to launch a Virtual ATM (VATM)
facility.
This innovative service enables
cardless cash withdrawals for customers through local retailers, particularly
benefiting areas like Jammu & Kashmir and Ladakh where accessibility to
traditional ATMs may be limited.
Customers can
utilize the bank’s mobile application as a Virtual Card, with merchants using
their smartphones as Virtual ATMs. This arrangement facilitates cash withdrawals without the need for
physical cards. Upon initiating a withdrawal request, customers receive an OTP
for validation, which they share with the merchant. Once verified, cash is
dispensed, offering a seamless banking experience. Notably, this facility allows withdrawals of up to Rs 2000 per
transaction, with a monthly limit of Rs 10,000.
Baldev Prakash, MD & CEO of J&K
Bank, expressed enthusiasm about the partnership, highlighting its aim to
empower customers with enhanced banking accessibility. He emphasized the bank’s
commitment to leveraging technology to provide innovative solutions and
convenience to its clientele.
Amit Narang, CEO of Paymart, emphasized the importance of this
collaboration in addressing basic cash needs, particularly in rural areas with
limited ATM access. He noted the potential of virtual ATMs in advancing
financial inclusion and hinted at future expansions into digital lending
services.
General Manager (S&IT) Imtiyaz Ahmad
Bhat underscored the bank’s dedication to customer convenience. He highlighted
how the partnership with Paymart brings
cash withdrawal facilities virtually to customers’ doorsteps, eliminating the
need to search for ATMs or travel long distances to bank branches.
The Memorandum of Understanding (MOU)
sealing the partnership was signed during a ceremony attended by top executives
from both J&K Bank and Paymart India Pvt Ltd. This event marked a significant step forward in providing innovative
banking solutions to customers, particularly in underserved regions.