The
Federation of Hotel & Restaurant Associations of India (FHRAI), in
association with its associated partner HRANI, organised a landmark
Stakeholders’ Meet on 3rd May 2024 at the Radisson Collection Hotel & Spa,
Srinagar. The event aimed to foster
innovative partnerships, facilitate policy advocacy, and propel tourism
development in the Union Territory of Jammu & Kashmir.
The
event attracted key stakeholders from the tourism and hospitality industry. It
served as a pivotal platform for initiating dialogue on employment, economic
prosperity, and inclusive growth in Jammu & Kashmir. The event aimed
to advance the region’s tourism sector and explore collaborative opportunities
for comprehensive growth. In a
significant step towards fostering collaboration, FHRAI and Hoteliers Club
Srinagar signed a Memorandum of Understanding (MOU) with a focus on policy
advocacy, networking, and government liaison to drive tourism development in
Jammu & Kashmir
A
standout moment during the event was the presentation of the
Hospitality Excellence Award by FHRAI to Mr Mushtaq Chaya, CMD of Mushtaq Group
of Hotels and Chairman of the Hoteliers Club Srinagar. The award, given for Mr.
Chaya’s outstanding contributions to the hospitality sector in Jammu &
Kashmir, was presented by the Chief Guest, Mr. Vikramjit Singh.
Mr.
Pradeep Shetty, President of FHRAI said, “FHRAI is dedicated to advocating for
the growth and development of the tourism industry in Jammu & Kashmir. Our
upcoming Hospitality Investors Summit in J & K will provide an excellent
platform for leading brands and hospitality entrepreneurs to explore investable
projects and learn about the government’s investor-friendly policies. We also
invite all stakeholders to participate in the 54th Annual Convention of FHRAI,
where we will continue our discussions on promoting tourism and fostering
partnerships in the hospitality sector.”
The Chief Guest for the event was Mr
Vikramjit Singh, Commissioner/Secretary to the Government of Jammu &
Kashmir’s Industries & Commerce Department. Other notable dignitaries included
Mr Raja Yaqoob Farooq, Director of the Tourism Department, Govt of J & K,
Mr Baldev Prakash, MD & CEO, J & K Bank, Mr Mohammed A. Shah, Director
of the Dept of Handicrafts & Handlooms, Govt of J & K, and several
esteemed figures from the hotel and tourism sectors.
The Stakeholders’ Meet was a crucial
step towards revitalising the tourism sector in Jammu & Kashmir, aiming to create new opportunities
and partnerships that will drive sustainable growth and prosperity in the
region.