Yet, until now, there has been no
clear definition and comprehensive framework for this approach. Rising to the challenge,
DHL and leading academics have presented a new definition and a versatile model
to explain this important and holistic concept in the latest DHL
Trend Report, “Supply Chain Diversification”.
Supply chain
diversification is defined here as a proactive approach where companies incorporate
one or several dimensions into their supply chains to minimize risk. This includes multi-shored supply
networks, multi-sourcing, parallel modes of transportation, and concurrent or
redundant logistics operations. The report also provides tangible customer case
examples, enabling companies to assess their diversification level and devise a
suitable strategy.
“The events of the last years have shown us the
importance of resilient supply chains and companies adapting their global
supply networks accordingly,” says Katja Busch, Chief Commercial Officer and
Head of DHL Customer Solutions & Innovation. “At DHL we are committed to
supporting our customers in staying resilient in a sustainable way by providing
tailored solutions, sharing best practices, and facilitating collaborative
initiatives.”
“This latest DHL Trend Report underscores our aim
to be at the forefront of supply chain trends to empower our customers but also
businesses across industries,” adds Klaus Dohrmann, Vice President and Head of
Innovation and Trend Research at DHL Customer Solutions & Innovation. “We equip companies with the latest
research, our industry expertise, tools and logistics solutions needed to
bolster resilience, drive agility, improve sustainability, and thus grow their
competitive advantage.”
In the novel model developed by DHL
in collaboration with Emeritus Professor Richard Wilding OBE, one of the
world’s leading experts in Logistics and Supply Chain Management, four dimensions of supply chain
diversification are illustrated:Dimension 1 – Multi Shoring: This
involves spreading manufacturing and supplier locations across different
regions or countries to mitigate risks. It includes duplicating manufacturing
capabilities and using the same supplier in different locations; Dimension 2
– Manufacturing & Supplier Network: Expanding the network
to include redundant suppliers and manufacturing capacities to address financial
and operational risks;Dimension 3 – Mode of transportation: Utilizing
multiple transportation modes simultaneously, covering all stages of transport,
including first mile, long haul, and last mile, to diversify routes and reduce
risk and Dimension 4 – Logistics Operations: Expanding
logistics infrastructure to include additional functions like hubs, warehouses,
and distribution centers. This may involve adding redundant capacity nearby and
outsourcing certain logistics activities for diversification.