Dabur joins hands with BSF to promote herb cultivation

India’s largest Science-based Ayurveda major Dabur India has joined hands with the Border Security Force (BSF) for a transformative plantation project aimed at promoting ecological restoration and biodiversity conservation. Under this initiative, around 1.2 lakh medicinal plants and herbs would be planted in nine BSF campuses across the seven states of Gujarat, Rajasthan, Odisha, Chhattisgarh, Haryana, Madhya Pradesh, and West Bengal.  V

The initiative was flagged off at the 36th Battalion, BSF Headquarters, Knowledge Park-V, Greater Noida, Uttar Pradesh, by Commandant Mr Des Raj and Dabur’s global head of operations and chief sustainability officer Rahul Awasthi.

Awasthi said, “The plantation drive will involve local communities and environmental organisations, fostering broad participation and raising awareness about environmental conservation. This collaboration aims to set a new standard for corporate and security forces working together on environmental initiatives contributing to climate action and enhancing ecological balance,” Awasthi added.