Amazon, DHL, and Shiprocket Apply for India’s E-Commerce Export Hub Pilot (ECEH)

This move comes in response to the Director General for Foreign Trade (DGFT)’s August 24 call for expressions of interest from e-commerce and logistics companies, signalling a potential game-changer for the country’s e-commerce export landscape. The ECEH initiative is a key part of the Indian government’s strategy to bolster e-commerce exports, which currently lag behind global competitors such as China, South Korea, and Vietnam. India’s e-commerce exports, valued between $3 billion and $5 billion annually, pale in comparison to China’s massive $350 billion in annual e-commerce exports.

The pilot project aims to address the various bottlenecks that have hindered e-commerce exports in the country. “The idea is to start with a pilot project where one or two players will set up the export hubs, and based on what is learned from this, the scheme will be implemented on a wider scale,” one source said. These export hubs will expedite clearances for goods, ensuring quicker deliveries, a significant pain point for exporters today.

India’s e-commerce ecosystem has immense potential to fuel the growth of micro, small, and medium enterprises (MSMEs), which are often the backbone of the supply chain for platforms like Amazon, Shiprocket, and others. Simultaneously, e-commerce exports open a new avenue for these businesses to access international markets.  However, these small players face considerable challenges due to the high compliance requirements involved in exports, including Goods and Services Tax (GST) and customs clearances, which can delay shipments and lead to increased operational costs.

To address these challenges, the proposed export hubs will include a dedicated zone where customs officials are posted to provide real-time clearances. In addition, the hubs will offer shared resources for storage, packaging, labelling, and testing. This arrangement will benefit smaller exporters by reducing logistical costs and creating standardization across the board. In the present scenario, goods are subjected to multiple layers of compliance, including GST filings and customs clearances, both of which can take considerable time. Industry experts argue that these delays stifle growth in India’s e-commerce export sector.

By creating specialized zones where customs processes are integrated and expedited, the ECEH initiative aims to minimize such delays. Centralized storage and fulfilment facilities will also be available, making it easier for businesses to ship goods overseas..

One of the biggest challenges faced by the e-commerce sector is handling returned goods, which can be particularly problematic in cross-border transactions. While the draft framework for the ECEH includes provisions to manage returns, it remains to be seen how effectively these will work in practice.

The draft modalities for ECEH were welcomed by industry bodies such as Nasscom, which recognized the initiative as a significant step forward.

As Amazon, DHL, and Shiprocket await further developments in the ECEH pilot, it is clear that the initiative holds tremendous potential for transforming India’s e-commerce export market. The project is expected to reduce bottlenecks, provide cost-effective solutions for smaller businesses, and potentially close the gap between India and its global competitors in e-commerce exports. While the initiative is still in its nascent stage, the industry is watching closely to see how well the pilot addresses key challenges such as compliance delays and returns management.  Emails sent to Amazon, Shiprocket, and DHL seeking comments on their participation in the pilot project remained unanswered at the time of publication.