Mahindra Logistics Limited, a major integrated logistics
solutions provider in India, unveiled a new brand identity today 14 Oct. The company introduced a new icon designed
to represent progress, speed, and forward momentum.
The
shares of Mahindra Logistics Limited were trading at ₹499 down by ₹1.75 or 0.35
per cent on the NSE today at 10.30 am.
Rampraveen Swaminathan, CEO & MD of
Mahindra Logistics, stated that the new identity reflects the company’s vision
and celebrates its evolution. He
emphasized the brand’s commitment to providing agile, technologically advanced,
and sustainable end-to-end logistics solutions.
The
rebranding aligns with Mahindra Logistics’ strategy to enhance operational
excellence and deliver value to stakeholders. The company serves over 400 corporate customers across various
industries, including automobile, engineering, consumer goods, and e-commerce.
As
part of the Mahindra Group, Mahindra Logistics operates on an “asset-light”
business model, offering customized and technology-enabled solutions for supply
chain management and enterprise mobility.