As we approach 2025, the global container and shipping
industry is at a challenging crossroads. Geopolitical changes, new
environmental requirements and market fluctuations are shaping the industry’s
future, while opening doors to new opportunities. Lars Jensen, CEO and partner
of Vespucci Maritime, shares his insights and forecasts on how the industry can
navigate its way forward.
The Red Sea remains a dangerous area for shipping,
despite the number of attacks having decreased. To avoid the threats, major
shipping companies are being forced to redirect their routes south of Africa –
a solution that increases costs and extends transport times.
Lars Jensen
warns that reopening the Suez Canal could create new problems. A sudden influx
of ships to European ports could cause serious bottlenecks, equipment shortages
in Asia and falling freight prices. ‘When
the Suez Canal reopens, we should expect serious bottlenecks’, says Lars
Jensen.
On the other
side of the Atlantic, labour disputes at US ports are also posing a major
challenge. The strike on the east coast at the end of 2024, although short,
revealed deep disagreements around automation. The International Longshoremen’s
Association (ILA) continues to oppose automation, even in its simplest form.
With a new contract date set for January 2025, there is an growing risk of new
conflicts, which could have long-term consequences for shipping.
Despite the challenges, demand for
container transport has grown strongly. In 2024, global demand, measured in
container kilometres, increased by 25-30%, showing the resilience of the
industry. The new network alliances starting in 2025 could reshape the rules of
the industry…The differing shipping companies’ strategies will be a hallmark of
2025, he says. ‘Without advocating
either direct connections or hub-and-spoke models, I would advise transport
buyers to carefully analyse their network choices based on their specific
supply chain needs, as direct lines are not automatically the fastest’, says
Lars Jensen.
Geopolitical uncertainty is continuing
to grow. Trade wars, sanctions and high tariffs are creating new challenges
for global supply chains. Jensen highlights the example that Chinese goods on
their way to the US are sent via Mexico to avoid customs duties – a solution
that reflects the increasing complexity of world trade.
Geopolitical
conflicts are expected to increase, which could create more barriers to trade.
At the same time, regions such as India are expected to play a greater role in
global shipping, as manufacturing diversifies away from China. To manage these uncertainties, Jensen
emphasises the importance of building robust and flexible supply chains.
Investing in resilience is crucial to cope with disruptions such as the Red Sea
crisis or port conflicts. The problem, according to Jensen, is that few are
willing to invest in this during stable times – even though this is when the
foundations for resilience should be laid.
‘Companies that
are prepared to invest in resilient supply chains in stable times create major
competitive advantages during crises’, says Lars Jensen.
In the long term, Jensen predicts that major
fluctuations will remain a standard factor in the maritime industry. Price
fluctuations, driven by geopolitical changes, new environmental regulations and
changing trade patterns, will keep industry players on their toes. ‘Companies
that adapt to these changes proactively will have a major competitive
advantage’, he concludes.