A
new organisation called the Smart Container Alliance has been launched by a
consortium of relevant technology companies to promote the adoption of smart
container systems. The Alliance says it
will work to advance industry standards, push for policy changes, and foster
collaboration among technology providers, shipowners, customs authorities, and
international regulatory bodies, including the EU and the World Customs Organization
(WCO). The launch aligns with the Joint Statement of EU and Global Industry
& Trade Associations on International Customs Day 2025, supported by ECSA,
IATA, and WSC, which calls for increased investment in customs operations,
digital transformation, and stronger public-private partnerships. Headquartered in Brussels, the group’s
members include Aviem, ORBCOMM, Traxens, Hoopo, Globe Tracker and Nexxiot.
The
alliance will act as a central platform for industry stakeholders to exchange
knowledge, develop best practices, and promote the adoption of smart containers
worldwide with many global liners vowing to make their entire container fleets
smart in the coming years.
A key focus, according to the
statement, will be aligning efforts with the European Port Alliance to counter
criminal infiltration and reinforce supply chain integrity.
Through
partnerships, advocacy, and capacity-building, the Smart Container Alliance
aims to pave the way for a safer, smarter, and more resilient global trade
ecosystem.