"We see a great opportunity for Iranian watermelons in Europe"

 Danial Shahabazi, founder and CEO of Daniur Fresh Fruits & Vegetables, says, "With the current market conditions, we see a great opportunity for Iranian watermelons in Europe, as long as we address some challenges strategically."

While production shrinks season after season elsewhere, Iran's watermelon industry continues to enjoy huge, stable volumes. Shahabazi says, "The country typically produces close to 900,000 tons per year. This year, volumes are particularly high. I estimate the increase in production to be at least 15% more than in an average year. This growth is due to favourable weather conditions in the main growing locations and to better farming practices, resulting in higher yields."

"Production conditions were generally good, although water availability remains a major concern. Iran is facing long-term water shortages, and the sustainability of watermelon cultivation is constantly under discussion. Some regions have experienced slight drought pressure, but thanks to well-distributed production throughout the country, supply has remained stable. Iranian farmers have adapted well to the challenge of water management, guaranteeing consistent quality and yield," the exporter continues.

With a sizeable volume, there will be no problem supplying Iran's traditional markets. Filling the gap in the European market, however, is an entirely different challenge. Shahabazi says, "Our main export markets remain Iraq, the United Arab Emirates, Oman, Russia, Turkey, Afghanistan, and Qatar. We are also seeing an increase in demand from European countries such as Germany, Austria, the UK, and Italy, given the current supply shortages in other parts of the world, such as Morocco. There is a real opportunity to expand our business in Western Europe. That said, entering new markets comes with challenges, which is why we're focusing on strategic partnerships to ensure seamless logistics and compliance with EU regulations."

The exporter continues: "I believe Iranian watermelons have a strong chance of reaching Western Europe, especially considering the supply shortage left by Morocco. However, there are a few obstacles to overcome. Firstly, economic sanctions complicate direct transactions, which is why many Iranian exporters use Turkey as a hub to reach European buyers. Secondly, the European market is governed by strict regulations on quality and pesticide residues, so ensuring compliance is essential."

These challenges remain surmountable, assures Shahabazi: "Our company, Daniur Fresh Fruits & Vegetables, is headquartered in Turkey. We provide our customers with smooth banking and transaction experience as we re-export produce from Turkey. Our farmers are already improving their farming practices to meet quality standards. Logistics remain a challenge, but with the right partners and optimized routes, we can ensure efficient delivery."