To achieve effective focus in your marketing efforts, gender distinction is very helpful. We know the products men usually purchase are not bought by women; in other words, there are men-focused products and women-focused products. This gender differentiation helps you in marketing your products; you know your products are meant for one gender, generally. So target is very well fixed and marketing takes into account the target while framing marketing campaign. Of course, when a strategy is evolved focusing on the target, it is commonly believed that the customers in a target will have similar needs. Without this supposition, no marketing strategy can ever be framed; we know it is well-nigh impossible to take into account all the individual needs and then develop a strategy. It is like counting stars in the sky. The very attempt is not necessary; but it is foolish as well; those who have realized the basic difference between need and desire have the wisdom that tells them not to try to list out the needs of all individuals and create a marketing strategy.

So, segmentation takes into account the gender also besides age. What is relevant for a baby cannot be proper for a youth and what is meant for girls exclusively cannot be proper for boys.

Next factor that comes into segmentation is Education. At present, the scope of education is very vast and keeps growing as well. Here, the major segmentation may be products for Arts students like books, dictionaries and products for Science students like lab equipment. Engineering machineries are the need of the science students. Of course if you are a textile businessman, you can focus on institutions that insist on uniform both for staff and students. So, segmentation helps you in your budget ; that is, you know where and for whom you have to focus financially and products-wise. We realize market segmentation goes a long way  in directing your efforts and money to the right place and right persons.

We will see some more kinds of segmentation in our next.